When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team periodically digs into our mailbag to answer some common questions about TiiCKER. We want you to get the most out of the platform that rewards shareholders for simply owning stock in their favorite companies.
Question: “I am a long-time retail shareholder and I feel like I understand the market – as much as anyone is able. I am a day trader who executes many short- and long-range trades to capitalize on intraday market action. I recently discovered TiiCKER and the idea of stock perks. I love that there are companies that appreciate individual investors since most fintech sites treat us like second-class citizens. I signed up for a free TiiCKER account and connected my brokerage and I was happy to find I was eligible for some shareholder rewards.
As a day trader, I profit from short-term price movements. That means I’m always buying and selling shares. There are some assets I hold, but most of the shares in my portfolio turn over quickly. This leads to my question: Why are there holding requirements for some shareholder rewards on the TiiCKER platform and not for others? – Crystal M., Detroit
Answer: Crystal, thanks for the question and it is a good one. Let me give you the short answer and then get into the details. In short, there are holding periods for some of the shareholder rewards on the TiiCKER platform because our brands deserve to be supported if they are offering you something valuable. Brands offer stock perks on our platform because they want to connect with their retail shareholder community.
These are companies that want to connect with you as an individual investor. They do that on TiiCKER by offering shareholder rewards and some of them are quite valuable. Most of the holding periods are quite short. Take, for example, the Lionsgate (Tii:LGF.A) Red Carpet Shareholder Rewards. The perks offered are tiered based on shares owned and how long they are held. Lionsgate offers half off a year long STARZ subscription for holding a single share of the company for two weeks. Lionsgate is trading at about $7.50 a share. STARZ retails for about $11 a month. So as a retail shareholder, you are being offered a substantial savings simply for owning the share for two weeks. And at the end of that two week period, you still own your share of Lionsgate, which you can choose to sell or hold.
If you own 10 shares of Lionsgate for two weeks, you get a bundle of perks that include half off STARZ for a year, a $1 off your next movie ticket and a 20% discount at the company’s online store – not an onerous ask for most individual investors. Lionsgate requires 100 shares and a four-week holding period for its exclusive perks like commemorative stock certificates featuring some of its most beloved films like Twilight, Dirty Dancing and Reservoir Dogs.
Many of the most popular perks on TiiCKER have a very, very low investment threshold to claim. For example, individual stockholders with a single share of Wolverine Worldwide (Tii:WWW) and no holding requirement can earn 30% off its brands like Bates, CAT, Chacos, Harley Davidson, Hushpuppies, Keds, Merrell, Saucony, Sperry and Wolverine.
Even a day trader such as yourself can probably afford to hold a few shares of the brands on TiiCKER to qualify for a perk. And we hope that you use TiiCKER to discover a few new companies and invest in them. TiiCKER is a platform designed to make it easy for any individual shareholder to qualify for our rewards whether you are a long-haul investor or a day trader such as yourself.