April 7, 2023
TiiCKER of Detroit, the world’s first verified shareholder loyalty and engagement platform, announced a 119 percent increase in registered users in 2022 and a 140 percent increase in total retail stock holdings connected on the TiiCKER.com platform.
Launched in 2020, TiiCKER invented verified stock perks and direct-to-shareholder marketing through its web-based and mobile app software. The more than $500 million retail investor audience on TiiCKER was fueled by 1 million investor visits and brand page views, as well as thousands of total perks redeemed in 2022, all in the face of stock market headwinds.
TiiCKER also debuted several first-ever shareholder perk options like employee-store access, monthly subscription discounts and VIP access to new products, as well as TiiCKERPerks – rewards from brands looking to reach the valuable consumer shareholder demographic.
Other 2022 highlights included a nearly 300 percent increase in companies and brands launching perks with TiiCKER and direct retail brokerage integrations including TiiCKER’s first international partner. The company also forged new or expanded major partnerships with information and trading hub Benzinga, movie studio Lionsgate, and many others.
The result is an emerging shareholder loyalty industry created from scratch by TiiCKER. More than 45 companies now offer shareholder rewards and perks versus fewer than 10 three years ago when TiiCKER invented verified perks.
“By every measure, 2022 was a ‘we’re gonna need a bigger boat’ year as we worked to reel in brands and retail investors while scaling the platform and the business,” says Jeff Lambert, founder and CEO of TiiCKER. He also is a 25-year veteran of investor relations and brand marketing.
Despite stock market declines across all industries, indices, and market caps in the S&P 500 (19.4 percent), Russell 2000 (21.6 perent), and NASDAQ Composite (33.1 percent), TiiCKER added members and linked brokerage assets every month in 2022. More companies began offering validated perks and more retail investors discovered the perks of ownership.
TiiCKER says it also enhanced its user-experience, releasing TiiCKER 2.0 with a full redesign of its platform, expected to give retail investors the power to request shareholder perks from more than 2,500 public companies. TiiCKER’s technology upgrades and software development included premiering the world’s first personal-brand non-fungible token (NFT) in 2022, allowing individuals to own their own, one-of-one ticker symbol and creating the next-generation digital signature. The token includes a custom-rendered image, animation, and physical coin, also unlocking exclusive access to TiiCKER’s platform.
TiiCKER says it also raised the profile of shareholder perks beyond its owned properties, enabling Benzinga, a leading financial news and retail investor destination, to implement the world’s first “Perks” button featured on thousands of company and stock profile pages.
The company also partnered with Questrade, a leading Canadian brokerage and portfolio management platform, to expand validated perks to companies and retail shareholders in Canada. TiiCKER continues to accelerate its content strategy featuring CEOs, global brands, and relevant retail investor education to become the world’s most-visited stock perks platform, posting more than 10 times the traffic of any of its peers, according to Similarweb.
Despite the market uncertainty, TiiCKER carried its 2022 momentum into the first quarter of 2023, with registered users up 133 percent compared to the same time last year and the number of perks claimed by TiiCKER users increasing 971 percent over the same period in 2022.
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