TiiCKER CEO and Founder shares how to define and reach your target audience with Medium

“The development of TiiCKER stemmed from a need we discovered, leading us directly to our target audience. Working in investor relations for over 25 years, I noticed there was a disconnect between public companies and individual shareholders. This gap created the momentum to bring TiiCKER to life. When we launched, our vision was to reinvent shareholder marketing and create a new demographic that’s never been reached before — consumer shareholders.”

Read the full Medium article here.