Detroit-based financial technology startup is going Hollywood.

Tiicker Inc., which launched in 2020 as a platform to connect publicly-traded companies with consumers and would-be individual investors, has landed its biggest deal to date, according to the company's top executive.A new partnership with movie studio Lions Gate Entertainment Corp. (NYSE: LGF.A) based in Santa Monica, Calif., is aimed at turning fans of Lions Gate movies — which include the "John Wick" and "Hunger Games" series, "Dirty Dancing" and more — into shareholders.

The entertainment company's new Shareholder Red Carpet Rewards program uses Tiicker's software and includes an array of perks such as:

• Lions Gate commemorative shareholder certificates featuring favorite Lions Gate movies and television series,

• a 50 percent discount on a full-year subscription to global streaming platform Starz,

• discounts on movie tickets in partnership with Atom Tickets,

• and discounts on a broad range of Lions Gate events, experiences and merchandise.

For Tiicker, the deal with Lions Gate marks "the whale we've been hunting," said Jeff Lambert, the company's founder and CEO. The longtime public and investor relations executive launched Tiicker after years spent trying to better connect individual investors to their favorite brands. Read the full story as originally published on Crain's Detroit Business.