Offering an update stemming from TiiCKER’s July 2020 launch, CEO and Founder Jeff Lambert connected with Benzinga to share what is next for the fintech startup.
“The idea for TiiCKER is two decades in the making,” said Lambert. “It solves the issue of measuring whether or not retail investors purchase and engage with the stock. Our aspirational tagline is thousands of companies and stock, and the idea is that there are thousands of brands that you could shop and become an owner of, not just a consumer.”
The company’s core product portfolio allows investors to connect up to 20 different trading accounts, as well as trade using the company’s built-in commission-free trading functionality.
“It’s for the consumer who discovers a brand they love. They go on the platform to exercise discovery and, the other piece, we can measure investor outreach and run campaigns on behalf of a public company.”
