Salted or sweet? AMC to offer popcorn to shareholders
AMC has more than 3 mm shareholders, with retail representing more than 80 percent of them.
In a press release, AMC Entertainment says Investor Connect will be used to offer shareholder-exclusive discounts and access to special screenings, as well as giving investors access to direct communications with AMC’s president and CEO Adam Aron. Shareholders will be offered a free large popcorn this summer, to celebrate the launch of Investor Connect, available through an AMC Stubs rewards account.
Jeff Lambert, founder and CEO of TiiCKER, says: ‘We know that 77 percent of US retail investors say they would be more likely to buy stock if they [were] offered a reward or perk and 80 percent of those shareholders are more likely to be a consumer of the brand, according to a 2020 omnibus TiiCKER/Harris Poll survey. AMC’s shareholder perks announcement and resulting volume and price gains were unequivocal proof and an eye opener to the potential for public company brands to tap into and quantify shareholder lifetime value.’