During TiiCKER's launch in July 2020, CEO and Founder, Jeff Lambert discussed TiiCKER's offerings, platform details and what makes the platform tiick with Crain's Detroit News.

"There (has been) no way for companies to efficiently or measurably reach their retail investors, even though those same investors are the most loyal, the longest-term holders and (most) supportive of management," Lambert said of the company's charge.

Tiicker's software platform "engages, verifies and rewards individual investors through integrated content, stock perks and zero-commission trading," while allowing public companies to "gain new access to the high-potential demographic hidden in their retail shareholder base."

Please read the full story from Crain's Detroit Business here.