EDITOR'S NOTE: This story was originally published by DRP Journal

Innerscope Hearing Technologies Inc. (OTC:INND) is one of the leading players in the over-the-counter hearing aid space, and on Wednesday, it came into focus following a key development.

On Wednesday, the first of its kind and biggest verified shareholder loyalty and engagement platform, TiiCKER, announced that it had entered into a partnership with Innerscope Hearing. It was announced in yesterday’s news release that, as part of the partnership, the company would launch a tiered perks initiative that would be hosted on the TiiCKER online and app-powered platforms. That would see the company join a large number of other companies and brands that use the platform to provide rewards to their most loyal shareholders. The perks would be meant for retail shareholders of the company and would provide a range of discounts on the products offered by Innerscope.

It should be noted that the company is best known for affordable, over-the-counter medical-grade hearing aids that are registered by the United States Food and Drug Administration. The products also empower consumers to take ownership of their hearing needs. Those shareholders who qualify for the discounts would also be provided with discounts on the OTC iHEAR Matrix rechargeable hearing aids from the company.

The product also offers full streaming audio for both telephone calls and music. All of that can be controlled by the user by way of the iHear app. The Chief Executive Officer and founder of the company, Matthew Moore, spoke about the move from the company as well. He noted that each retail investor was a potential customer, and each customer was a potential retail investor. He went on to add that the partnership with TiiCKER would help Innerscope take a major new step in its loyalty strategy.

On April 5, Innerscope Hearing Technologies made a major announcement. The company revealed that its HearingAssist brand of over-the-counter rechargeable hearing aids had been launched on Walgreens.com. It was a major new development for the company due to the sheer reach of the platform. It was also announced at the time that the company’s EZHear Nechband Amplifier and other forms of HearingAssist-branded products were going to be made available. As a brand, HearingAssist had emerged as the number one over-the-counter brand in the United States at the time, having clocked sales to the tune of more than 500,000.

The development was important for the company since the Walgreens.com listing would give its products access to potential customers across the United States. Walgreens customers, who may be struggling with hearing issues and on the hunt for affordable hearing aids, would be able to order the products easily. At the time, Matthew Moore noted that the listing on Walgreens.com was a continuation of the company’s B2B growth in sales. He went on to add that hundreds of thousands of customers had already been satisfied with the effectiveness of its hearing aids.