The iconic health and fitness company kick-starts summer with BODi and P90X special offers for qualified investors in a new loyalty program
EL SEGUNDO, Calif. – May 14, 2024 – The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the “Company”), a leading subscription health and fitness company, today announced a first-in-its-category loyalty program for its retail investors in partnership with TiiCKER, the world’s first and largest retail shareholder loyalty and engagement platform.
The “Invest in Your BODi” program features access to a tiered perks program for verified BODi shareholders, with special offers such as a free P90X Digital Program, a one-year BODi subscription featuring more than 134 programs for all fitness levels, and the “BODi Bike Studio” Connected Fitness Bike bundled with a three-year subscription to BODi. Shareholders can go to tiicker.com/bodi to connect any brokerage account and claim their stock perks.
“Many of our customers are investors as well, and they tell us that BODi has played a huge part in their fitness and healthy lifestyle with programs like P90X, Insanity or with our superfood nutrition shake Shakeology,” said Carl Daikeler, BODi co-founder and CEO. “The ‘Invest in Your BODi’ program enables us to offer unique opportunities for shareholders to invest in their health and fitness by investing in BODi.”
“The BODi consumer is loyal and long-term, just like retail investors, and we’re excited to team with Beachbody to deliver the perks of ownership to both of these audiences,” added Jeff Lambert, founder and CEO of TiiCKER. “Shareholder rewards offer investors more than just a stake in the company and the brands they love, but a stake in their health and wellness journey as well.”
BODi offers a broad range of innovative and effective fitness, nutrition, and mindset programs developed and tested by world-class trainers and nutrition experts. Accessible by subscription or via a newly launched standalone option, BODi offers a holistic solution to achieve healthy results.
TiiCKER pioneered verified shareholder perks, offering a web- and mobile-enabled platform for individual investors to connect with and be rewarded by the brands they own and love. Through its verified perks technology and direct-to-investor marketing capabilities, TiiCKER provides public companies with a channel for shareholder and proxy vote engagement, establishing valuable first-party relationships with their investor bases. TiiCKER’s notable partnerships include movie studio Lionsgate (Tii:LGF.A, LGF.B), leading sports-first live TV streaming platform Fubo (Tii:FUBO), and kitchen and laundry appliances company Whirlpool (Tii:WHR).
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 25 years such as P90X, Insanity, and 21-Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999, BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com.
Safe Harbor Statement
This press release of The Beachbody Company, Inc. ("we," "us," "our," and similar terms) contains "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are statements other than statements of historical facts and statements in future tense. These statements include but are not limited to, statements regarding our future performance and potential cost savings opportunities, including expected financial results, our business strategy, our plans, and our objectives and future operations.
Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof, and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors, including: our ability to effectively compete in the fitness and nutrition industries; our reliance on a few key products; market conditions and global and economic factors beyond our control; intense competition and competitive pressures from other companies worldwide in the industries in which we operate; and litigation and the ability to adequately protect our intellectual property rights. You can identify these statements by the use of terminology such as "believe," "plans," "expect," "will," "should," "could," "estimate," "anticipate," or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements. For more information regarding the risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward-looking statements, as well as risks relating to our business in general, we refer you to the "Risk Factors" section of our Securities and Exchange Commission (SEC) filings, including those risks and uncertainties included in the Form 10-K filed with the SEC on March 16, 2023 and any subsequent Quarterly Reports on Form 10-Q or Current Reports on Form 8-K.
All forward-looking statements contained herein are based on information available to us as of the date hereof and you should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, performance, or achievements. We undertake no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law. Undue reliance should not be placed on forward-looking statements.
About TiiCKER
Launched in 2020, fintech TiiCKER invented verified stock perks and direct-to-shareholder marketing through its web-based and mobile app software platforms, providing consumers and investors with a revolutionary way to engage with the brands they love. For America's more than 130 million retail investors and fans of publicly traded brands, TiiCKER provides unique access to shareholder perks and discounts, custom articles and content, commission-free trading, and TiiCKER Perks from marketing partners. For its brands and public company partners, TiiCKER creates and markets measurable Shareholder Loyalty Programs to help companies engage and reward their consumers and verified owners to maximize Shareholder Lifetime Value™. As a result of its innovation and leadership in direct-to-shareholder marketing, TiiCKER was named a winner of the 2024 American Business Awards® Most Innovative Tech Companies of the Year, a Top MarTech Startup in 2023 by MarTech Outlook, and a winner in the 2023 cohort for the AWS (Amazon Web Services) Fintech Accelerator program.
Investor Relations Contacts
Megan Bowman, TiiCKER
