November 21, 2022
When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team thought it would be worthwhile to dig into our mailbag and answer some common questions about TiiCKER. Periodically, we will answer these questions and give individual investors and companies looking to reward them a few tips and tricks so they can get the most out of the platform that rewards shareholders for simply owning stock in their favorite companies.
Question: “I’m the chief marketing officer for a publicly traded company and we are interested in exploring a shareholder rewards program for individual investors. I understand the importance of connecting with retail shareholders, especially as more and more of them enter the market. So why should I choose TiiCKER?” – MIKE V., Philadelphia.
Answer: Mike, we are so glad you asked this question and we are even happier that you understand the importance of connecting with individual investors, because that is key to everything we do here at TiiCKER.
Partnering with TiiCKER provides your company an entirely new and untapped marketing opportunity. As a publicly traded company, some of your most loyal, though often overlooked fans are your retail shareholders. Individual investors buy stock in the companies they know and love. Why wouldn’t you want to connect with them?
We understand: Some companies might not have the time, staff or structure in place to offer shareholder rewards. Others might have a loyalty program in place – think Starbucks (Tii:SBUX) Star Rewards or Delta (Tii:DAL) SkyMiles – but don’t have specific shareholder rewards. Either way, TiiCKER can help. The TiiCKER team can help you come up with bespoke shareholder perks or help you integrate stockholder rewards into your existing loyalty program.
The rewards offered on TiiCKER are as diverse as the companies offering them. As a company, you can set the bar as high or as low as you would like when it comes to share ownership and holding requirements. Aterian (Tii:ATER), for example, offers deep discounts on its consumer products for owning a single share of its stock with no holding requirement. Other companies, like Recruiter.com (Tii:RCRT) gives its shareholders free company merchandise. Experiential and collectable shareholder perks are offered by a number of companies including Lionsgate (Tii:LGF), through its innovative Lionsgate Shareholder Red Carpet Rewards. Lionsgate shareholders can redeem swag, discounted movie tickets and limited-edition commemorative stock certificates.
TiiCKER handles all the details for you. We vet the shareholders for our brand partners, making sure they have the required shares and have held them for the predetermined period chosen by you. TiiCKER also supercharges your perks through targeted marketing campaigns for individual investors. Most importantly, offering shareholder rewards through TiiCKER moves the needle for our brand partners.
A national survey of more than 2,000 adults conducted by The Harris Poll showed that 77% of individual investors would be more likely to buy shares of a publicly traded company if they were offered a shareholder perk, reward or product discount. Likewise, share ownership can affect purchase behavior and brand loyalty with 80% of individual investors agreeing that being a shareholder in a retailer, consumer product company or brand would make them more likely to be a customer of that company or buy their products.
Mike, you already have a great group of fans – your shareholders. It’s time you got to know them. We understand that you probably have more questions for us and we are here to help. Simply email corporate@TiiCKER.com and a member of our team will reach out.
TiiCKER was created for fan-first, brand-first public companies—with exclusive perks served-up weekly to shareholders. Own stock? Connect your brokerage account to view more than 130 perks waiting for you right now!