December 14, 2021
What are America’s most popular consumer brands? YouGov Plc (Tii:YUGVF), a U.K.-based global market research and data analytics firm, set out to answer just that. Based on more than 20 million survey responses, YouGov ranked each brand’s popularity score – which the firm calculated by taking the proportion of people who view something positively and showing it as a percentage of all of the people who have given any opinion about that thing, including “have heard of.”
Here is a look at the publicly traded consumer brands that ranked high on the list.
Band-Aid - Johnson & Johnson (Tii:JNJ)
Undoubtedly the most popular brand of adhesive bandage, Band-Aid made its debut in 1920. Since then, virtually every American home has kept a Band-Aid box in case of cuts, scrapes, burns and abrasions. With such ubiquity, it’s unsurprising that Band-Aid earned a popularity score of 82%, coming in at No. 2 on the list – behind only M&Ms, which privately held Mars Inc. owns. Potentially good news for the brand lies ahead. MarketsandMarkets, a quantified B2B research provider, predicts the global adhesive tapes market will grow from $63.1 billion in 2021 to $83.8 billion by 2026.
Energizer - Energizer Holdings, Inc. (Tii:ENR)
Coming in at No. 4 (just behind Ziploc, a privately held SC Johnson brand) is Energizer, a brand made famous by its commercials featuring a bass drum-pounding bunny rabbit. Even though the battery manufacturer’s portfolio includes Rayovac and VARTA brands, thanks to a January 2019 acquisition, it’s the brand that the bunny built that’s Energizer Holdings’ most popular. The company reported lower battery sales for its fourth fiscal quarter ended September 30, compared with the same period last year. But this decline was primarily due to consumers stocking up on batteries and other supplies during last year’s lockdowns. Energizer holds a popularity score of 81%.
Hershey’s - The Hershey Company (Tii:HSY)
Since its inception, The Hershey Company has always been one of the world’s most famous confectioners. Especially during difficult times, people take pleasure in the little things. And if your brand is synonymous with chocolate, it’s going to benefit. With a popularity score of 81%, Hershey landed at No. 5 on the list. The company has more than 90 brands worldwide that drive more than $8.1 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate’s Booty.
Dawn - Procter & Gamble Co. (Tii:PG)
Placing sixth on the list with a popularity score of 80% is America’s most popular dish detergent. Introduced in the 1970s, the Dawn brand now features more than two dozen products. One of its more popular products these days is (unsurprisingly) Dawn Disinfecting Wipes, which the company touts as able to kill 99.9% of bacteria and viruses.
Lysol - Reckitt Benckiser Group, PLC (Tii:RBGPF)
Coming in at No. 7 with a popularity score of 80% is the Lysol brand of disinfecting wipes and sprays, cleaners, and laundry sanitizers. A portfolio brand of British multinational consumer goods company Reckitt Benckiser Group, Lysol was introduced in 1889 by Gustav Raupenstrauch to help end a cholera epidemic in Germany. Since then, it has become a mainstay in many American homes.
Rounding out the top 10 on the list is Samsung - Samsung Electronics Co., Ltd. (Tii:SSNLF), Reese’s Peanut Butter Cups, another Hershey Co. brand, and Bounty Paper Towels, which also falls under the Procter & Gamble umbrella.