The Brands Helping Consumers Keep Their New Year’s Resolutions
It’s that time of year where we vow to embark on a journey of self-improvement. While the New Year’s Resolution doesn’t have a great track record for being kept, many Americans make them annually as the year winds down. According to Ipsos Group, a Paris-based multinational market research and consulting firm, roughly 38% of Americans decided on at least one resolution in 2021, and 36% had one in 2020.
So, let’s take a look at some of America’s most common resolutions (according to a survey conducted by market research provider Statista) and the brands with the products and services to help consumers keep them.
Exercising more tops the resolution list nearly every year, with about 50% of those vowing to get physical in 2022. With a portfolio of brands that include Bowflex, Nautilus, and Schwinn, Nautilus, Inc. (Tii:NLS) offers a strong lineup of in-home exercise solutions. Its JRNY subscription service tailors workout programming that automatically adapts as fitness levels increase. For those who prefer the fitness center experience, Planet Fitness, Inc. (Tii:PLNT) offers cardio, circuit- and weight-training equipment and staff trainers at its more than 2,193 locations in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. As of September 30, 2021, Planet Fitness had more than 15 million members.
Losing weight (48%) and improving diets (39%) are also popular resolutions, according to the Statista survey. And understandably so, given the cornucopia of foods consumed from Thanksgiving through New Year’s Eve each year. Fortunately, there is no shortage of products and services available to help with these areas. Best known for its GPS equipment Garmin Ltd. (Tii:GRMN) also offers a lineup of fitness, health, and heart monitor smartwatches to enable users to track their activities and lose weight. However, exercise alone won’t get the job done. A healthy diet is a must. Blue Apron Holdings (Tii:APRN) offers healthy proportioned meal kits sent directly to subscribers.
After health and fitness, organizing finances scored high among survey takers, with 44% resolving to get their money right in 2021. As a result, virtually every consumer banking institution has budgeting and other financial tools available for its customers. Financial software provider Intuit Inc. (Tii:INTU) offers a personal finance app, Mint. Available for Android and iOS devices, Mint connects users’ accounts to access their finances in one app – spending, balances, budgets, credit scores, investments and more. “Mintsights” offers tips and advice on budgeting, saving and debt management while tracking net worth, spending, and budgets to find opportunities to save.
Earlier this year, millions of employees voluntarily left the workforce in what came to be known as “The Great Resignation” or “The Big Quit” over dissatisfaction with wages, working through the pandemic and other factors. With that in mind, it’s no wonder that 21% of those surveyed listed pursuing a career ambition as their resolution for 2022. However, keeping that promise often requires additional education and training – preferably online.
Fortunately, several players in the education space provide programs for adults looking to further their careers. Lincoln Educational Services (Tii:LINC) provides post-secondary career education and training. Lincoln offers recent high school graduates and working adults career-oriented programs in five principal areas of study: automotive technology, health sciences, skilled trades, business and information technology, and hospitality services. As the parent company of edX, a leading global online learning platform, 2U, Inc. (Tii:TWOU) offers online degree programs by partnering with more than 230 colleges, universities, and corporations.
Whether most Americans stick to their resolutions or not remains to be seen. However, there is no shortage of consumer-facing companies providing the product or service required to keep them.