May 7, 2021
For more than a century, Mother’s Day has celebrated those who raised, fed, clothed, educated and cared for us – regardless of whether they birthed us or not. It’s also one of the major gift-giving days on the calendar. Market research provider Statista projects Americans will spend approximately $28 billion on Mother’s Day gifts this year. Here are some of the leading brands looking to capture some of those billions.
Buying your mother flowers is perhaps the most popular way to show your love and appreciation. The holiday is obviously a busy one for companies like 1-800-FLOWERS.COM, Inc. (Tii:FLWS), a leading e-commerce provider of gifts that include a wide selection of floral arrangements. With 15 brands in its portfolio, the company also offers a range of gift baskets that include gourmet popcorn, chocolates, baked goods, fruits, nuts and more. 1-800-FLOWERS.COM has benefited from consumer shifts to greater online spending. The company reported record top and bottom-line results for its fiscal third quarter, with net income increasing by $11.1 million to $1.4 million, compared with a net loss of $9.7 million. Total net revenues for the period increased 70.1% to $474.2 million.
Chocolates and other confections are also popular gift options. The Rocky Mountain Chocolate Factory (Tii:RMCF) is an international franchiser of gourmet chocolate, confection and self-serve frozen yogurt stores and a manufacturer of an extensive line of premium chocolates and other confectionery products. The company offers more than 300 different kinds of sweets. Its confections can be purchased through the company website or via Edible Arrangements, thanks to an e-commerce licensing agreement. As part of the agreement, Edible Arrangements will sell a wide variety of chocolates, candies and other confectionery products produced by Rocky Mountain or its franchisees.
If the mother in your life is more of a gardener, The Scotts Miracle-Gro Company (Tii:SMG) produces a range of plant foods, soil, seeds and fertilizers for indoor and outdoor flora. As consumers spent more time at home and focused on home-related projects, Scotts experienced a surge in demand. Company-wide sales increased 105% to a record $748.6 million in its fiscal first quarter. Income from continuing operations was $0.43 per diluted share, compared with a loss of $1.28 per share in fiscal 2020.
If you are looking for a gift that your mother can wear all the time or just on special occasions, consider gifting her jewelry. With brands that include Kay’s, Jared, Zales and more, Signet Jewelers Limited (Tii:SIG) is the world’s largest retailer of diamond jewelry. Looking to broaden its reach, the company recently acquired Rocksbox, a jewelry rental subscription platform, giving it a significant foothold in a growing online service that targets next-generation jewelry customers. Another jeweler, Birks Group Inc. (Tii:BGI) operates 26 stores under the Birks brand in most major metropolitan markets in Canada. Birks Group shares are up more than 125% for the year. If you’re looking in the high-end arena, Luxury jewelry retailer Tiffany & Co. (which was acquired by LVMH Moët Hennessy - Louis Vuitton (Tii:LVMHF) for $15.8 billion in January 2021) is the market leader in that space.
If mom is a wine enthusiast or simply enjoys a glass at the end of a hard day, consider gifting her membership to the Willamette Valley Vineyards (Tii:WVVI) Wine Club. With five different membership tiers that ship either two, four or six times a year, the vineyard offers more than a dozen Oregon wines that include Cabernet Sauvignons, Merlots, Pinot Noirs, Chardonnays, Pinot Gris, Rieslings and more.
Arts and crafts-related products are also popular gift items. The Michaels Companies, Inc. (Tii:MIK) offers hundreds of gift options, including canvases, yarn, art and jewelry-making supplies, fabrics, seasonal decor and more. As North America’s largest specialty provider in this space, Michael’s operates more than 1,272 stores in 49 states and Canada. If you’re looking at last-minute crafty gift options and your mother lives in Chicago, Dallas and Washington D.C., then you’re in luck. Michael’s recently launched a pilot program with Instacart, the leading online grocery platform in North America, to deliver from nearly 100 Michaels stores across those three cities. With the new partnership, customers can now shop from thousands of arts and crafts products and have them delivered in as fast as an hour.
Whatever you decide to gift to mom, these and other brands will remain ready to provide that perfect gift to show your appreciation to that special person in your life.