September 28, 2022
Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are perks that can be redeemed by individual investors and designed to reward loyalty in ownership.
Think of it as an individual benefit simply for being a retail shareholder in a company. These shareholder rewards can come in several forms and from a wide variety of forward-thinking companies. This article is designed to answer two questions from individual investors: What kind of shareholder perks are available to me as a retail investor? And who offers rewards?
The perks available to retail shareholders are limited only by the imagination of the company offering them. Typical shareholder rewards include gift cards, discounts, coupons, experiential events, and company merchandise. Earning these shareholder perks is easy on TiiCKER. Retail investors can simply connect their brokerage account and TiiCKER will sort through the perks and alert the shareholder to the benefits they are eligible to redeem.
Perks are valuable and if companies want to attract retail investors, they can’t be stingy with the shareholder benefits. The value of these perks tends to be proportional to ownership with the value of the perk increasing with the level of ownership or the length in which the asset must be held to redeem.
Some retail investors mistakenly believe that they must own vast numbers of shares to be eligible for a perk. On TiiCKER, nothing could be further from the truth. To be eligible for perks on TiiCKER, individual investors simply need a portfolio value of $100 in any combination of stock to qualify for an $11 Amazon or Visa gift card. Other perks are available for holding just a single share or a small handful of stocks.
Here are the most common type of shareholder rewards:
Gift cards are an easy way for companies to reward their shareholders. These perks can come in the form of gift cards from the company itself or as a gift card from another company. For example, on TiiCKER, shareholders of SurgePays (Tii:SURG) who hold 1,500 or more shares for at least eight weeks can qualify for a $100 gift card from Amazon. SurgePays also offers retail investors a $25 Amazon gift card for holding 250 shares for four weeks.
Real Good Foods (Tii:RGF) offers individual investors a $50 gift card to its realgoodfoods.com website, plus a $25 Visa gift card for holding 100 shares of its stock for a week. For holding 1,000 shares of Real Good Foods for at least a week, retail investors are eligible for a $100 gift card from realgoodfoods.com, $100 gift card to use at the company’s Shareholder Store and a $250 Visa gift card.
Discounts are one of the most popular ways companies offer individual investors perks. Like gift cards, discounts help retail investors get extra value just for owning shares.
Several cruise lines offer shareholders discounts. Both Royal Caribbean (Tii:RCL) and Norwegian Cruise Line (Tii:NCLH) offer onboard credit for those with 100 shares who hold them for a number of weeks. Even a trip on a ferry can get you a discount. Shareholders of the Irish Continental Group (Tii:RICUF) can receive discounts on ferry service for owning 1,000 shares of its stock.
Wine is discounted for individual shareholders on TiiCKER as well. Those owning 100 shares of Willamette Valley Vineyards (Tii:WVVI) are eligible for a 25% discount on its award-winning wines. And Winc (Tii:WBEV) shareholders with just a single share are eligible for wine discounts as well.
Whirlpool (Tii:WHR) shareholders score exclusive discounts. Wolverine Worldwide (Tii:WWW) offers a special 30% discount on full price company products from its footwear brands: Bates, CAT, Chacos, Harley Davidson, Hushpuppies, Keds, Merrell, Onlineshoes.com, Saucony, Sperry, and Wolverine. Berkshire Hathaway (Tii:BRK.B) shareholders who own a single share can redeem a perk for an 8% discount on insurance. CarLotz (Tii:LOTZ) shareholders holding 100 shares of the company for at least four weeks can redeem a perk for a $100 car consignment fee credit. 100 shares of Aterian (Tii:ATER) gets shareholders 40-60% in savings. Individual investors of Repsol (Tii:REPYY), even those with as little as a single share can claim discounts on gas.
iRobot (Tii:IRBT) individual shareholders can claim discounts up to $90 on its Roomba and other floor cleaning products depending on the number of shares they hold and for how long. Individual investors holding a single share of Kimberly-Clark (Tii:KMB) may purchase a gift box of samples from Kimberly-Clark brands at the discounted price of $25.99. Smile Direct Club (Tii:SDC) offers those who own 100 of its shares for four weeks a 25% discount, 250 of its shares for eight weeks three retainer sets for the price of two or $200 off aligners.
Japan Airlines (Tii:JAPSY) retail shareholders with more than 100 shares and have a primary residence in Japan are able to take 50% off one-way flights, while those holding one share of Moss Bros. (Tii:MOSB-LN) can take 20% off a shopping trip to the company’s London store. Book lovers will appreciate the 35% off retail price Bloomsbury Publishing (Tii:BMBYF) print books simply for owning a single share of the company’s stock.
TiiCKER has special perk programs celebrating companies and the communities they call home. Shareholders of select Seattle-based companies like Amazon (Tii:AMZN), Expedia (Tii:EXPE), Nordstrom (Tii:JWN), and Starbucks (Tii:SBUX) with at least $50 held can receive a free Seattle TiiCKER t-shirt.
And individual investors who love the Motor City and have shares in Ally Financial (Tii:ALLY), Adient (Tii:ADNT), Agree Realty (Tii:ADC), Altair (Tii:ALTR), American Axle (Tii:AXL), Borg Warner (Tii:BWA), Conifer Holdings (Tii:CNFR), Cooper Standard Automotive (Tii:CPS), Credit Acceptance Corp. (Tii:CACC), DTE Energy (Tii:DTE), Federal Screw Works (Tii:FSCR), Flagstar Bank (Tii:FBC), Ford (Tii:F), GM (Tii:GM), Gentherm (Tii:THRM), Horizon Global (Tii:HZN), InfuSystem (Tii:INFU), Kelly Services (Tii:KELYA), Lear (Tii:LEA), Level One Bank (Tii:LEVL), Masco (Tii:MAS), Meritor (Tii:MTOR), OptimizeRx (Tii:OPRX), Penske (Tii:PAG), Rocket (Tii:RKT), Sterling Bankcorp (Tii:SBT), Stoneridge (Tii:SRI), Sun Communities (Tii:SUI), Superior Industries (Tii:SUP), TriMas (Tii:TRS), UAHC (Tii:UAHC), Unique Fabricating (Tii:UFAB), United Wholesale Mortgage (Tii:UWMC), Universal Logistics (Tii:ULH), Viper Networks (Tii:VPER), and Visteon (Tii:VC) can receive a “Detroit is the New Black” t-shirt for holding shares in any of the aforementioned companies.
Experiential Events and Exclusive Gifts
Some companies provide individual shareholders more than one way of earning perks. Willamette Valley Vineyards offers wine discounts to shareholders, but it also offers experiential events as well. Shareholders receive invitations to Willamette Valley Vineyards Owner-exclusive events, regular email updates on winery developments including seeking Owner feedback and/or involvement. The company also offers its shareholders VIP Winery Tours, exclusive access to special wines and discounted admission to special events.
Retail shareholders of Crimson Wine Group (Tii:CWGL) receive a complimentary wine tasting for holding just one share. SurgePays also gives $100 in free Bitcoin to its fans that hold at least 1,500 shares for eight weeks. Accor (Tii:ACCYY) provides access to its Accor Shareholders Club to anyone with a single share. LVMH Maisons (Tii:LVMHF) investors with just one share receive the latest news about LVMH Maisons, special offers on an exclusive selection of Group Wines and Spirits, discounted subscriptions to Group newspapers and magazines such as Les Echos, Investir and Connaissance des Arts and order priority access tickets for the Fondation Louis Vuitton along with access to the cellars of Hennessy and Crayères of Veuve Clicquot, access to the Louis Vuitton workshops in Asnières, and access to the Shareholders Club website.
iRobot shareholders can also claim a free replenishment kit (value of $84.99) with a purchase of the Roomba s9+ or j7+ Robot Vacuum. SurgePays shareholders who hold at least 500 shares qualify for a free Android tablet and unlimited LTE wireless service. Shareholders of a single share of Gold Resource Corp. (Tii:GORO) have the option to receive gold and silver dividends by converting their cash dividend into physical gold and/or silver providing direct exposure to physical precious metals.
Internet service provider Rakuten (Tii:RKUNF) rewards shareholders by giving them Rakuten Cash to purchase its services, depending on the number of shares held.
Retail shareholders are a loyal group, and they tend to invest in companies they truly like. That’s why providing company merchandise is a popular option. Individual investors enjoy showing off where their loyalties lie, so companies like Recruiter.com provide free swag to its loyal investors. Those holding 1,000 shares of Recruiter.com (Tii:RCRT) on TiiCKER for a week are eligible to redeem $50 in free company merchandise. Those holding 10,000 shares of Recruiter.com for a week are eligible for $150 in merch.
Co-Diagnostics (Tii:CODX) retail shareholders are able to collect a free Co-Dx Hat for owning 500 shares and holding them for at least four weeks and for 1,000 shares, they can redeem a micropique sport-wick polo shirt or sueded cotton hoodie. Even 100 shares of the company has its advantages. Those with 100 shares can receive a free five-pack of cotton masks. And those holding 7,500 shares of Xtreme Fighting Championships XFC (Tii:XFCI) for at least four weeks receive a free XFC t-shirt or hat.
So if you are a retail investor with a small number of assets or one with millions, there are advantages for being a shareholder on TiiCKER. Connect your brokerage today to see how you can save and benefit on the platform.
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