Every year the holiday season gives way to resolution season. With 2021 now in full swing, millions of consumers have made solemn vows to better themselves for the entire year – some of which will be kept and others falling by the wayside. In fact, a survey by personal finance site Finder.com, showed an estimated 188.9 million adult Americans (74.02% of the population) say they are determined to learn something new, make a lifestyle change or set a personal goal in an effort to better themselves in 2021. This was a 15.17% increase from the prior year's survey.

And as usual, if there is consumer demand for something, businesses will always be ready to fill that demand. Here are a few companies helping people with some of the more common New Year's resolutions.

Going on a diet and losing weight are the top resolutions on many New Year's lists. While people usually want to lose a few pounds after all the holiday meals, the pandemic has also forced many family members to consider healthier lifestyles as they work from home and stay indoors more often. Companies like Herbalife Nutrition Ltd. (Tii:HLF) and WW International Inc. (Tii:WW) – formerly Weight Watchers – are among the leading providers of weight control and nutritional products and programs. If you’re looking to work up a sweat at home, Peloton Interactive, Inc. (Tii:PTON) and Lululemon Athletica Inc. (Tii:LULU) are among the leaders in the home fitness equipment industry .

Self-care will also top many resolution lists as people seek to take greater care and comfort in their own lives. Whether it will involve developing a beauty regimen or just destressing in a relaxing bubble bath, The Procter & Gamble Company (Tii:PG) offers a wide range of products under its brand portfolio that can help people take better care of themselves. Well-known brands include Olay, Gillette, Old Spice, Newberry, Native and Ivory. If you prefer to relax by way of a steaming cup of herbal tea, The Hain Celestial Group, Inc. (Tii:HAIN) offers a broad range of flavors through its Celestial Seasonings brand .

If you are looking to find that special someone in 2021, you are far from alone. As of 2020, over 32 million Americans are using online dating services. Market data provider Statistica cites busy work schedules and the proliferation of smartphones as drivers. As the parent company of more than 40 dating brands, including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish, Ship, and OurTime, Match Group, Inc. (Tii:MTCH) has billions of people on its platforms looking for a love connection. Spark Networks SE (Tii:LOV) is another industry player, with platforms that include Zoosk, SilverSingles, EliteSingles, Jdate, Christian Mingle, eDarling, JSwipe, AdventistSingles, LDSSingles, and Attractive World. So, if improving the love life is part of the new year's plan, there is no shortage of options to find the perfect companion.

Rather than continuing to climb the corporate ladder, professionals often turn to entrepreneurship as an alternative. Whether selling products or services to customers, this New Year's resolution will require a range of products to help people get started. Square, Inc. (Tii:SQ) provides mobile merchant payment processing and point-of-sale services to small businesses. And to keep your books in order, Intuit Inc. (Tii:INTU) offers QuickBooks and a full suite of financial, accounting, and tax preparation software.

Whether you resolve to get fit, do a bit of self-pampering, or start a dream business, these companies provide the products that can get you on the right track. Whether you stick to those resolutions is entirely up to you.