January 24, 2022
Though it may not receive the press that Valentine’s Day garners each year, National Spouses Day (which is January 26th) is meant as a time to set aside busy schedules and show love and appreciation for that significant other. With the day right around the corner, let’s look at some of the brands couples will turn to for the occasion.
Nothing says pampering and coddling a loved one like a spa retreat. From relaxing facials to getting back massages, it is the perfect way to de-stress together and rejuvenate both the mind and the body. The global market size for spas is expected to reach $127.6 billion this year, according to market research provider Statista.
Among the major players in the spa industry is OneSpaWorld Holdings Limited (Tii:OSW). With spa brands that include Bliss, Chavana, Glow, and Mandara, the company has a presence on 170 cruise ships and at 52 destination resorts. Though battered from 2020’s lockdowns, OneSpaWorld predicts fourth-quarter revenues will almost double from its third quarter. If you just want to stay home and create your very own spa retreat for your spouse, brands like Bed, Bath and Beyond Inc. (Tii:BBBY) and Johnson & Johnson (Tii:JNJ) offer a wide range of skincare and products to make your day a relaxing one.
Spouses Day is about bonding while doing things together, so why not cook and enjoy a meal this year? If your culinary skills are lacking, you’re not alone. The meal kit market is large and growing. Verified Market Research pegs the Global Meal Kit Market at $8.24 billion in 2020 and expects it to reach $20.30 billion by 2028. It’s that growth expectation that led to Kroger Co. (Tii:KR) acquiring Home Chef, a Chicago, Illinois-based meal kit and food delivery company, for more than $200 million back in 2018. Similarly, Amazon.com Inc. (Tii:AMZN) and Walmart Inc. (Tii:WMT) have entered this space. Other leading players in the United States include Blue Apron Inc. (Tii:APRN) and HelloFresh (Tii:HELFY), both of which offer a range of meal kits along with handy instructions to help unleash your inner chef.
Having a game night can be an exciting and fun time with your spouse. Playing favorite card games or some of the many tried-and-true board games is a great way to re-connect and unplug for a while. Despite significant advances in technology and video games, old-school board games remain popular with many families worldwide. According to market research firm Arizton Advisory and Intelligence, the global board games market is expected to grow at a compound annual growth rate of approximately 13% from 2020 to 2026 to reach roughly $30 billion. With games that include Uno, Pictionary, Escape Room In A Box, Monopoly, Clue, Life and many others, Mattel, Inc. (Tii:MAT) and Hasbro, Inc. (Tii:HAS) provides the makings for a perfect game night.
If you happen to forget National Spouses Day, a gift basket could go a long way toward making amends. With 17 brands that include Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, The Popcorn Factory, Wolferman’s Bakery, and more, 1-800-Flowers.com Inc. (Tii:FLWS) has you covered. Just in time for the upcoming Valentine’s Day holiday, the Jericho, NY-based floral and foods gift provider has expanded its experiential offerings with the acquisition of Alice’s Table. Launched in 2015, Alice’s Table hosts virtual events that include designing floral arrangements and creating charcuterie boards.
National Spouses Day is about sharing experiences and bonding over them. With so many brands providing sharable experiences, there’s no shortage of ways to celebrate the day – and each other.
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