April 22, 2020
Cycling has always been my favorite form of exercise and preferred mode of transportation. When I was old enough to venture out on my own, I always chose my bike to get me where I wanted to be. Over the many decades of riding a variety of bicycles, I’ve come to appreciate the companies behind the technology that goes into winning a race or just having the most fun possible outdoors.
If you share a passion of shredding down the mountains or ripping around the crit track, below are six stocks to consider – most of which are sleeper stocks, meaning the average person probably doesn’t even know these cycling related companies are publicly traded.
Most commonly known as an automotive parts supplier, Continental AG also makes some of the best bicycle tires available. While the GatorSkins are my go-to tires for training, the Grand Prix 4000s II tires are a must-have for any amateur racing enthusiast. While I have yet to try the newly unveiled Grand Prix 5000 tires, Conti has always been ahead of the curve by offering products that help you ride faster, more comfortably and with increased puncture protection.
Dorel designs, manufactures, sources, markets, and distributes juvenile products, bicycles, and furniture worldwide. In my world, they are best known as the parent company of Cannondale. The Cannondale brand is a lead sponsor for a world tour pro team, Team EF Education First, and produces some of the most unique frame designs and paint jobs. I readily admit my bias, as I’ve owned many Cannondale road, mountain and gravel bikes over the years.
Garmin was one of the first to develop, market and produce cycling computers that provided data cyclists now often take for granted. Just a handful of years ago, it was a technological marvel to be able to track your GPS location, measure your power output and monitor your heart rate, among other things, on a single little device.
This fitness company recently went public and provides interactive fitness products, such as the Peloton Bike. These premium stationary bikes include touchscreens that stream live and on-demand classes, which have revolutionized at-home fitness. These classes support a community of approximately 1.4 million members that encourage consistent, active behaviors.
Shimano is a global leader in bicycle components with about 70% of the market share by value. The company will be celebrating its 100th birthday next year and has built one of the most trusted brands in cycling among pros and enthusiasts. It’s hard to believe the Di2 electronic gear-shifting system was introduced more than 20 years ago, which has led to significant improvements to bicycle frame aerodynamics since then.
Vista Outdoor designs, manufactures, and markets consumer products for outdoor sports and recreation markets in the United States and internationally. As the parent company of Blackburn, Bell and Giro, Vista Outdoor provides many unique products for avid cyclists. My favorite in addition to those listed above is Camelbak. I couldn’t even begin to count how many Camelbak Podium water bottles I’ve purchased over the years.
While there are many other publicly traded companies related to cycling not mentioned, the above companies and their products have been my personal favorites over the years. What have been your favorite products you can’t go without while on your bike?
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