When retail investors and public companies discover TiiCKER, some have questions about how stock perks work. So the editorial team thought it would be worthwhile to dig into our mailbag and answer some common questions about TiiCKER. Periodically, we will answer these questions and give individual shareholders and companies looking to reward them a few tips and tricks so they can get the most out of the platform that rewards shareholders for simply owning stock in their favorite companies.

Question: “I work in investor relations at a large publicly traded retailer. We have a robust loyalty program that rewards our customers for shopping in our stores. It’s the typical loyalty scheme that rewards our customers with points that they can use in our brick-and-mortar locations and our online shop. We literally have millions of consumers signed up for this program.

“It is clear to me that loyalty matters, especially for retailers. I believe we can tap into that same loyalty among our retail shareholders, many of whom already participate in our rewards program. How can we add a shareholder benefit to our existing loyalty program?” – SEAN M., Dallas.

Answer: Sean, we are getting more and more questions like this from folks like you in investor relations. We get it. You are seeing the advantages of a retail rewards program and want to connect in the same meaningful way with an even more loyal group of fans – your individual investor community.

And if you want to connect to retail shareholders through a stock perk program, you’ve come to the right place. We invented the idea here at TiiCKER and have helped some of the top public companies create successful shareholder rewards programs.

The fact that your company already understands the importance of connecting to your customers makes this conversation much easier. You already know the value of rewarding them. You can see how it has moved the needle for your company.

Rewarding shareholders is easy with the help of TiiCKER. Our platform does all the work for you and your company. We connect you with your shareholders and vet their portfolios to make sure they own the proper number of shares needed to redeem a perk and keep the shares for the required holding period. Not only that, we are there to help you create the shareholder reward, widely promote it and deliver it to your customers.

Your company already has a reward structure in place that can easily be used to add a retail shareholder benefit. Though we don’t have the specifics of your program, if it is like many retail loyalty programs, there are several ways to add shareholder rewards.

Let’s use a popular loyalty program as an example of how you could add shareholder rewards to your existing system. In its most recent quarterly financial report, Starbucks (Tii:SBUX) announced that active membership in its Star Points program rose 13% during the quarter to 27.4 million members. When you purchase something at Starbucks, you get “Star Points” that can be redeemed for rewards. The more you spend at Starbucks, the more stars you earn, the more rewards you get. Starbucks does not offer its own perks through TiiCKER – though we definitely think the company should – but if it did, it could reward Starbucks shareholders by offering individual investors in Starbucks double Star Points, free drinks or merchandise or any number of rewards. TiiCKER vets the shareholders for you and makes sure they own shares of your company and holds them for the predetermined period. And TiiCKER is already rewarding Starbucks shareholders. Individual investors with $50 in Starbucks that they hold for a week are eligible for a free Celebrate Seattle t-shirt.

All a company with an existing loyalty program needs to do is connect with TiiCKER to come up with a plan for how to reward individual investors through the program already in place. An airline with an existing loyalty program, for example, might offer its retail shareholders an additional mile multiplier, seat upgrades or passes to its airline club. It’s that easy.

Regardless of how your loyalty program works Sean, we can help add a retail shareholder rewards plan to it. You’ve already done the hard part and you understand the importance of rewarding loyalty.

There is no group more loyal to your company than your retail stockholders. Right now, you are only connecting with some of your biggest fans. TiiCKER can help you connect with the rest.