November 16, 2022
Snow. Some rejoice when the fluffy white stuff starts flying. For others, it comes out of their mouths in a snarl, like any other four-letter curse word. Whether you love it or hate it, as a retail investor, there are many opportunities to invest in companies that rely on it. There are a surprising number of publicly traded companies – resorts, sporting goods companies, vehicle makers and clothing brands – that not only hope for snow, but depend on it for strong sales and profits.
As temperatures drop and snow begins to fall, individual shareholders begin wondering how they can heat up their portfolios. There are plenty of options for snow-loving stockholders to supercharge their assets that reflect their love for winter.
Retail investors who appreciate diversity might consider Vail Resorts (Tii:MTN). The company makes money in a variety of ways. It owns and runs world-class ski resorts like its namesake in the U.S. and Whister Blackcomb in Canada, but it also provides lodging at those resorts and develops real estate at its mountain properties.
Perhaps transportation stocks move you. What better way to move around in the winter than a snowmobile? Three publicly traded companies have you covered.
BRP, or Bombardier Recreational Products (Tii:DOOO) was founded in 1937 when Joseph-Armand Bombardier received an early patent for a snowmobile. The Ski-Doo brand was established in 1959 and has become a huge name in snowmobiling. In the early 2000s, the company entered the All-Terrain Vehicle (ATV) market and later the Side-by-Side Vehicle (SSV) market. Individual shareholders might also consider Polaris (Tii:PII) as an option. The company is known for its side-by-side vehicles and snowmobiles. Textron (Tii:TXT) is an American industrial conglomerate based in Providence, R.I. One of the company’s subsidiaries is Arctic Cat. Arctic Cat makes snowmobiles, all-terrain vehicles and side-by-sides and operates under the Textron Specialized Vehicles group.
The largest number of public companies that fits into the winter investment category come from the apparel and sporting goods industries. They make winter outerwear, skis and other cold-weather sporting equipment.
Anta Sports Products (Tii:ANPDY) is the one of the largest sportswear companies in the world with brands that include Anta, Fila and Descente. The Chinese company led an investor consortium in 2019 to buy Amer Sports, the Finnish sporting goods company whose brands include Salomon, Arc’teryx, Atomic, Suunto, Wilson and Louisville Slugger, to name a few.
VF Corp. (Tii:VFC) is a name you might not know, but looms large in the winter sports market. Retail investors definitely know the brands behind the company like The North Face, Timberland, Smart Wool, Supreme, Vans, Dickies and several others.
Fashionistas have a few choices to outfit themselves and their portfolios for foul-weather. There is Canada Goose (Tii:GOOS), which has produced extreme weather outerwear since 1957 and is popular among fans of gorpcore – the trend of wearing high-end outdoor clothing more for fashion than practicality. Columbia Sportswear (Tii:COLM) is another company with a focus on keeping its customers warm in inclement weather. And if you are a retail investor who would like a company that covers all winter sporting gear, Dick’s Sporting Goods (Tii:DKS) is an option.
For retail shareholders who want to invest in the practical aspects of winter, there’s Toro (Tii:TTC), a dominant player in the snow and ice removal equipment sector. Douglas Dynamics (Tii:PLOW), founded in 1948, outfits commercial vehicles for snow removal. The company focuses on snowplows and salt spreaders and its brands include Fisher, Henderson, SnowEx and Western.
Some retail shareholders would rather avoid winter altogether. Individual investors who connect a brokerage account on TiiCKER can save on hundreds of perks simply for owning shares in companies they love. Perks include onboard credits on Norwegian Cruise Line (Tii:NCLH), Royal Caribbean (Tii:RCL) and Carnival (Tii:CCL) for holding 100 shares of any of the companies for a predetermined period.
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