July 24, 2023
When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team periodically digs into our mailbag to answer some common questions about TiiCKER. We want you to get the most out of the platform that rewards shareholders for simply owning stock in their favorite companies.
Question: “I’m the CFO of a small publicly traded company that operates a chain of regional restaurants. We believe in rewarding our customers and have a robust loyalty program that allows our customers to collect points every time they dine with us. They can use those points on their next meal or redeem it for swag on our website.
“It is a popular program, and our research shows that it truly does bring more diners through the door. Since we are a regional company (at least for now), many of our patrons own shares of our stock as well, which we certainly appreciate. My question is this: How can we add a shareholder loyalty program to our existing loyalty scheme? It is impossible for us to verify if a person who walks into our restaurant is actually a shareholder or not. Please help!” – Timothy Z, Charlotte, N.C.
Answer: Timothy, yeah, we get it. It can be difficult for publicly traded companies to manage shareholder rewards. That’s why we created TiiCKER – to make it easy for retail shareholders to connect with perks from companies they own. TiiCKER can not only help you add a shareholder component to your existing loyalty program, but we can also vet those shareholders and make sure they actually own stock in your company (and at the level you choose to set for them to reach a reward). The fact that you already have a loyalty program in place makes it easy. TiiCKER can simply run alongside the existing system already in place.
It is obvious that you understand the power of rewarding loyal customers. But unless you are rewarding individual investors as well, you aren’t fully tapping into that loyalty. Retail shareholders are an extremely loyal group. They don’t just own stock in your company; many of them are true fans.
Don’t take our word for it. Research backs it up. TiiCKER commissioned a survey conducted online by The Harris Poll, which highlighted the large and untapped potential for connecting individual investor with the brands they know and love, and converting shareholders to customers. The national survey of more than 2,000 adults showed that 77% of individual investors would be more likely to buy shares of a publicly traded company if they were offered a shareholder perk, reward or product discount. Likewise, share ownership can affect purchase behavior and brand loyalty with 80% of individual investors agreeing that being a shareholder in a retailer, consumer product company or brand would make them more likely to be a customer of that company or buy their products.
Even without the specifics of your company and existing loyalty program, it is easy to imagine how you might add a shareholder component to it. If you are like other eateries offering loyalty, you might give frequent diners $10 off for every $100 they spend. You might offer your retail shareholders a multiplier that can get them to the perks you offer quicker. Or you might provide individual investors a special frequent diners card that gives them immediate discounts on meals and swag.
TiiCKER users also appreciate special experiences from the companies they own. For example, you might organize a one-of-a-kind dining experience for your most loyal retail shareholders – a chef’s table experience or a chance to test dishes before they go on the menu.
Again, TiiCKER can work with you to come up with the best program that fits your company since we have a lot of experience and creativity. It doesn’t have to cost a lot of money to get your shareholders engaged. TiiCKER can tailor a perk program for any budget. Since you and your staff don’t have to run it – we take care of all the verification and delivery of your perks – there’s no added work for your team after the program is in place.
It is as simple as reaching out to TiiCKER and working with us to create a dynamic shareholder perk program to go along with your existing loyalty efforts.
TiiCKER was created for fan-first, brand-first public companies—with exclusive perks served-up weekly to shareholders. Own stock? Connect your brokerage account to view more than 130 perks waiting for you right now!