January 4, 2023
Every retail shareholder wants a heathy portfolio, filled with assets that will grow over the coming year. A lot of individual stockholders are looking to invest in a healthy lifestyle as well. For those who want to combine both, there are many options to invest in companies that help us get fit, especially as we ring in the New Year with fitness top of mind.
Fitness stocks can be separated into several categories. Retail shareholders can invest in workout companies that offer fitness classes and gyms; fitness clothing companies that outfit workout fanatics; fitness gear companies that sell us products to help us workout; and even diet companies to help us shed unwanted pounds.
Even retail investors who could care less about pumping iron or wearing Lululemon yoga pants have a lot to get excited about when examining the fitness industry. That’s because the market value of the global fitness industry is more than $87 billion. Revenue for the U.S. fitness industry alone in 2021 was $33.25 billion with 39% of Americans holding gym memberships. It is a growing industry as well. In the next five years the fitness industry is expected to grow 172% to $435 billion. It is worth noting that the online fitness industry is expected to grow 33% a year over the next five years as well.
First, let’s look at a few workout companies that sell products, services or both that keep our workout regimen humming. There are workout companies like Planet Fitness (Tii:PLNT) with its 2,300+ locations, Life Time Group Holdings (Tii:LTH) and its Life Time Fitness locations, Xponential Fitness (Tii:XPOF) that runs Cycle Bar and Rumble Fitness along with companies like Peloton (Tii:PTON) and Nautilus (Tii:NLS) that sell fitness equipment and services for home and fitness club use.
Next, there are workout gear companies that sell products to make working out more comfortable, easy and safe. They include companies like Lululemon Athletica (Tii:LULU) and Nike (Tii:NKE), to name a few. These companies make clothing, shoes and other equipment used for fitness.
Then there are the gear companies like Garmin (Tii:GRMN), which specializes in GPS technology for sport, automotive, aviation, marine and outdoor activities. Because they develop wearable technology, the company also competes with activity trackers such as Fitbit (Tii:FIT) and Apple (Tii:AAPL). Other companies incude Foot Locker (Tii:FL), which sells shoes and other fitness clothing and Bellring Brands (Tii:BRBR), a seller of nutrition products.
Retail shareholders can also invest in companies like WW International (Tii:WW), formerly Weight Watchers International, a company that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program.
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