Brands Making Thanksgiving Easier: Because Smaller Gatherings Doesn’t Mean Less Work
Thanksgiving Day is fast approaching, and though large family gatherings may be off the table in 2020, many Americans will continue to host smaller get-togethers with close relatives. Keeping with tradition as best as possible under the circumstances will still require a fair amount of preparation to ensure a successful dinner. Here are several companies that can help make meal planning and prep work more manageable.
Kraft Heinz (Tii:KHC)
While many traditionalists make all their side dishes from scratch, millions of us opt for prepared foods' convenience. This benefits consumer brands such as Kraft Heinz immensely, particularly thanks to its Stove Top stuffing line. While Grandma may disapprove of packaged foods on the Thanksgiving dinner table, she is in the minority. In 2005 it was reported that the company sold 60 million boxes of Stove Top stuffing that Thanksgiving. And even if you prefer making mac & cheese from scratch, there is a good chance a Kraft cheese product will end up as an ingredient.
Let’s face it, alcohol sales typically rise during the holiday season – and likely more so this year, given how 2020 has gone for many of us. Most American table settings will include beer or wine along with the turkey and cranberry sauce. And after the family has departed, a nice cabernet, lager (or something stronger) may take the edge off and help you unwind after all that work. So these leading brands will undoubtedly be among those that come into play for many Thanksgiving dinners.
Beyond Meat Inc. (Tii:BYND)
We all have that relative who has foresworn consuming meat and vehemently tries to recruit other family members into the vegan club. Fear not, Beyond Meat has a host of plant-based meat-like products to ensure the vegetarians in the house may still enjoy the Thanksgiving feast. The company that grabbed headlines for the Beyond Burger also offers a series of recipes on their website to inspire those cooking this year’s dinner. And perhaps with meatless options, everyone at the table will be thankful that there are no complaints about a lack of vegan options.
Urban Outfitters, Inc. (Tii:URBN)
While you may not think of this company as a participant in the Thanksgiving festivities, if you’re looking to upgrade your place settings for the Thanksgiving meal, Urban Outfitters’ Anthropologie business has you covered. The company offers dinnerware, glassware and other tabletop collections for dining. Since opening its first free-standing store in a refurbished automobile shop in 1992, the retailer has grown to operate more than 200 stores worldwide and offers just about anything needed to have your Thanksgiving dinner table looking picture-perfect.
Blue Apron Holdings, Inc. (Tii:APRN)
A relative newcomer, Blue Apron Holdings went public in 2017 and has benefited immensely from a dramatic shift as consumers opted for meal prep services during the COVID-19 lockdown. Net revenue for the company's third-quarter of 2020 increased 13% year over year to $112.3 million in part due to the ongoing impact on consumer behavior from the pandemic as well as continued execution of the company’s growth strategy. So, if you cannot get off work up until Thanksgiving Day, box meal companies offer ingredients and recipes that are delivered right to your door. This year, Blue Apron has rolled out its first-ever Thanksgiving meal kit. All you have to do is mix and match the dishes you want and deliver it to you.
Whether your household has a larger, more traditional Thanksgiving or a smaller, more intimate setting, these brands may well play into your holiday plans – and maybe your portfolio as well.