10 Publicly Traded Brands that are "Made in America"
In Your Backyard
It is no secret that the products that Americans know, and love are increasingly made overseas. And many of those products are manufactured by America’s chief economic rival, China. But is this trend beginning to reverse?
In May of 2020, the independent business advisory firm FTI Consulting released a consumer poll with some surprising results. Not only are 40 percent of Americans no longer interested in buying Chinese-made products, almost 80 percent said they’d be willing to pay more for products if the company that made them moved manufacturing out of China.
More and more consumers have a heightened awareness of the social implications that go hand in hand with their purchase power. They know that when they buy “Made in America," they are not only supporting U.S. workers but ensuring that their money stays in the U.S. economy. However, both the buyers of consumer goods and the companies that produce them know that American-made products are often more expensive. Although this fact has driven many American companies to production facilities overseas, many more have continued to thrive in the United States. Here are just 10 prominent and iconic U.S. brands that manufacture their goods within the country.
Whirlpool (Tii:WHR) Headquartered in Benton Harbor, Michigan, Whirlpool manufactures KitchenAid, Maytag, and its full line of appliance brands at factories that span the United States. Most of its manufacturing facilities are located in Ohio.
Thor Industries (Tii:THO) Thor is the sole owner of operating subsidiaries that, combined, represent the world's largest manufacturer of recreational vehicles. Headquartered in Elkhart, Indiana, Thor and its subsidiaries have manufacturing facilities in Michigan, Ohio, Indiana, Idaho, and Oregon.
Union Pacific (Tii:UNP) The company’s principal unit is its railroad, of course, which links nearly half of our states in the Western two-thirds of the country. Headquartered in Omaha, Nebraska, Union Pacific’s rail network included 32,340 route miles linking Pacific Coast and Gulf Coast ports with the Midwest and Eastern United States gateways.
La-Z-Boy (Tii:LZB) Headquartered in Monroe, Michigan, La-Z-Boy supports six distribution centers and over 100 retail stores that span the United States. All of its signature recliners and other furniture products are made in one of five facilities in Missouri, Arkansas, Tennessee, Mississippi and California. Together, these factories churn out an average of 8,000 items each day and employ more than 7,500 U.S. workers.
Smith & Wesson (Tii:SWBI) The leading firearm of the Civil War era and Clint Eastwood’s gun of choice in the film Dirty Harry, Smith & Wesson was born in Springfield, Massachusetts, way back in 1852. The company remains headquartered in Springfield today, where it makes products that range from firearms to knives, handcuffs, and law enforcement tactical equipment. Smith & Wesson also has manufacturing facilities in Maine and Tennessee.
The Hershey Company (Tii:HSY) Despite the increasing overseas competition the past several years, Hershey’s continues to be stalwart American brand. Founded in 1894 by Milton Hershey, it’s a little-known fact that the Hershey empire was built on a fourth-grade education. After Milton finished the fourth grade, his parents decided that it was time for the young man to learn a trade. He began an apprenticeship with a printer but hated it, and in 1872 he began working for a confectioner in Lancaster, Pennsylvania.
Casper Sleep (Tii:CSPR) Established in 2014, the mattress company Casper is far younger than any other company on this list. However, it quickly became a household name as a model of modern-day e-commerce success. Although you have likely heard of Casper, you may be unaware that its unique production and distribution processes are centered entirely within the United States. Headquartered in New York City, Casper handmakes its mattresses with components from New York, Illinois, South Carolina, North Carolina, and Georgia. It ships its products from warehouses in Georgia, California, and Connecticut.
Deere & Co. (Tii:DE) The parent company of the iconic Jon Deere brand is headquartered in Moline, Illinois, Deere has been in business since 1837. The company operates through three segments: Agriculture and Turf, Construction and Forestry, and Financial Services with the majority of revenues (60% as of year-end 2019) coming from the Agriculture and Turf segment.
Winnebago (Tii:WGO) Of the roughly 100 companies that currently manufacture RVs, the vast majority have factories in the United States. Few of these companies, however, have a brand name that is as instantly recognizable as Winnebago. This corporation is based in Forest City, Iowa, and builds all of its motorhomes in Iowa, Indiana, Minnesota, Oregon, and Florida.
Harley-Davidson (Tii:HOG) Rounding out our list is another iconic brand in the United States – Harley-Davidson. This brand is best known for its motorcycles and has become one of the top-selling motorcycle manufacturers in the world. Headquartered in Milwaukee, Wisconsin, the company was founded in 1903 by four young men who sparked a transportation revolution and a motorcycle culture that would make Harley-Davidson one of the most recognized and revered brands in the world.
By remaining stateside, these companies and many others are not only operating successfully but employing American workers and keeping the domestic economy strong.