Peloton Interactive IncPTON
Peloton is an American exercise equipment and media company that was founded in 2012 and launched with help from a Kickstarter funding campaign in 2013. In 2012, they brought the best talent in technology, hardware and production together to accomplish an ambitious goal: bring the community and excitement of boutique fitness into the home. The idea struck after years of struggling to get to the workout classes people loved, while balancing demanding jobs and busy families. So they made it their mission to bring immersive and challenging workouts into people's lives in a more accessible, affordable and efficient way.