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Johnson Outdoors Inc. produces outdoor recreational products such as watercraft, diving equipment, camping gear, and outdoor clothing. It has operations in 24 locations worldwide, employs 1,400 people and reports sales of more than $315 million. 

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Gorpcore is a blend of outdoor lifestyle brands and high fashion.

Gorpcore is a fashion trend on the rise

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Luke Simcik

Since 1966, Camping World has proudly offered specialized products and accessories, expert advice and professional service to recreational vehicle owners and campers. We've grown from a single store in Bowling Green, Kentucky to the nation's largest retailer of RVs, RV accessories and RV-related services. With over 130 SuperCenters nationwide, a full-service call center and comprehensive website featuring thousands of quality products for RVs, camping, towing and outdoor living, Camping World is the premier one-stop-shop for everything RV.

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online, through mobile devices and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites in 10 countries. We employ approximately 2.2 million associates around the world — 1.5 million in the U.S. alone.

Chris Tromp

Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January 30, 2021, the Company operated 728 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as GameChanger, a youth sports mobile app for scheduling, communications and live scorekeeping. DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.


Nick Young

Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. 

Amazon is the world’s largest online retailer and a prominent cloud services provider. 

The company was originally a book seller but has expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter.

Amazon Web Services(AWS) is a comprehensive, evolving cloud computing platform. The first AWS offerings were launched in 2006 to provide online services for websites and client-side applications. Amazon’s Elastic Compute Cloud (EC2) and Simple Storage Service (S3) are the backbone of the company’s large and growing collection of Web services.

YETI Holdings, Inc. designs, markets, retails, and distributes products for the outdoor and recreation market under the YETI brand. The company offers hard and soft coolers, as well as storage, transport, outdoor living, and associated accessories. It also provides drinkware products, including colsters, lowballs, wine tumbler, stackable pints, mugs, tumblers, bottles, and jugs, as well as accessories comprising bottle straw caps, tumbler handles, jug mounts, and bottle slings under the Rambler brand. 

In addition, the company offers YETI-branded gear products, such as hats, shirts, bottle openers, and ice substitutes. It sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through Website. The company operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.

Gorpcore is the latest fashion trend that gets its name from blending high-end outdoor brands with high fashion.

From Ski Run to Runway, Gorpcore Blends Outdoor Lifestyle and Fashion

The Columbia Sportswear Company is a company that manufactures and distributes outerwear, sportswear, and footwear, as well as headgear, camping equipment, ski apparel, and outerwear accessories.

It was founded in 1938 by Paul Lamfrom, the father of Gert Boyle. The company is headquartered in Cedar Mill, an unincorporated area in Washington County, Oregon, in the Portland metropolitan area near Beaverton.

Columbia's rapid sales growth was fueled by its jackets, which featured breathable waterproof fabric and interchangeable shells and liners.

Big 5 Sporting Goods is a sporting goods retailer headquartered in El Segundo, California with 434 stores in Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. Steven G. Miller is the chairman, president, and CEO.  

Getting outdoors has always been popular, but grew enormously during the pandemic as many headed outside to escape lockdowns and connect with nature.

Investing in the Great Outdoors

The pandemic had a massive impact on the fishing and boating industries, completely reshaping their trajectories. The overall number of licensed anglers increased by approximately 30%, contributing to a 12% rise in U.S. boat sales with tailwinds are expected to continue for years to come.

The Brands Behind Fishing and Boating’s Historic Rise to Popularity

While COVID-19 had a detrimental impact on sporting goods sales overall last year, some of the companies in the industry benefited from consumers gravitating to outdoor activities when gyms and indoor facilities were shuttered.  Let’s take a look at a few of them.

Sporting Goods Providers Scoring Big as Consumers Take it Outside 

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johnson outdoors turns ideas into adventure with innovative, market-leading outdoor recreational products. the company’s unique network model combines the strength and efficiency of a large organization with the creativity and agility of its entrepreneurial beginnings. founded in 1970 by samuel c. johnson, the company has delivered double-digit compound annual revenue growth over its history, evolving from a single brand into a nearly $400 million global enterprise with nearly 1,300 employees across 16 countries.   johnson outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. the company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: marine electronics, watercraft, outdoor gear and diving. new products have represented a third or more of total company revenu

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Investing in the Great Outdoors

The Brands Behind Fishing and Boating’s Historic Rise to Popularity

Sporting Goods Providers Scoring Big as Consumers Take it Outside

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