For over 50 years, we have been reinventing the hospitality business by breaking rules and making daring moves, challenging the status quo and revamping the guest experience. Today, we are continuing this exciting journey with a new identity and philosophy.
Accor has been providing hospitality savoir-faire for more than 50 years and constantly expands. Accor is today a world for every lifestyle. Our group is built upon four brand pillars: maximize performance, empowered talent, open innovation and acting for a meaningful hospitality, that embrace the future while continuing to put people – guests, customers and talents – at the heart of everything we do. We have a vision. We create new opportunities to maximize the business of hospitality by combining our brands with our real-world solutions, seamless global networks, and specialist expertise.
We cherish and nurture the uniqueness of all our talents, tailor opportunities to their needs, and encourage leadership through empathy and collaboration. We remain open to new ideas, practices, technology and opportunities, we can adapt to the world, anticipate change, and enable continuous, agile transformation. We want to make the world a better place and ensure that tourism’s benefits go beyond each guest. Which is why we support local communities and the whole planet with sustainable practices and the highest ethical standards.